Showing posts with label Adventurer. Show all posts
Showing posts with label Adventurer. Show all posts

Wednesday, February 16, 2011

New Ram targets younger buyers

Chrysler Group LLC has added an entry-level Ram 1500 light-duty pickup to its lineup.
Code-named Adventurer, the as-yet-unnamed Ram is aimed at first-time pickup owners and seeks to entice younger buyers with the performance of a 390-horsepower Hemi V-8 engine at a reasonable price and money left over to spend on Mopar accessories to customize it.From The Detroit News: