Monday, October 5, 2009

Dodge Ram Brand-Company announces new brand and commercial appointments


Company announces new brand and commercial appointments

Chrysler Group LLC today announces brand and commercial organization changes.
“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge Ram Brand and the Dodge Car Brand organizations. This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand,” Mr. Sergio Marchionne, Chief Executive Officer, Chrysler Group LLC said.

Fred Diaz Jr. is appointed President and CEO, Dodge Ram Brand with profit and loss responsibility for the Dodge Ram product portfolio. Mr. Diaz will also be the lead executive for the Sales organization in the United States. He was previously the Director of the Denver Business Center. Mr. Diaz has been with the Company since 1989 in positions of increasing responsibility. The Company will announce Mr. Diaz’s replacement with a separate announcement....More

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