Chrysler buys 60-second Super Bowl ad

Chrysler buys 60-second Super Bowl ad

NEW YORK (CNNMoney.com) -- Chrysler will be the only U.S. automaker to advertise in this year's Super Bowl, forking over millions of dollars to restore its image following its bankruptcy and the federal bailout that followed.

"What better way to illustrate to our customers that we are still here than to air on the Super Bowl, which is not only watched for the game, but also for the advertising spots," said Chrysler spokeswoman Dianna C. Gutierrez.

She said that Chrysler will advertise its Dodge Charger in a 60-second commercial that will showcase "the passion of Dodge."

Ram Send GM back to The Drawing Board

After The 2010 Dodge Ram has won the Motor Trend Truck of The Year, GM goes back to the drawing board.

The new Dodge Ram out performs both GM and Ford Trucks, has better styling and an excellent interior.

Redesigned Chevrolet Silverado and GMC Sierra pickups will feature new exteriors and interiors, as well as better aerodynamics and fuel efficiency. Read more

Maserati, Ferrari to share Chrysler spot at auto show

Ferrari and Maserati are moving into a new neighborhood at the North American International Auto Show -- the Chrysler Group LLC stand, where they'll be nestled between the Dodge and Jeep brands----More

Is this the 2011 Dodge Charger?

Will the new Dodge Charger get back to it's legendary muscle car status? One name that gets muscle car enthusiasts excited is Charger. Most die hard cars buffs feel Dodge missed the mark with the Dodge Charger. It has capable performance with the 5.7 Hemi engine, but the enthusiast wish the styling would have been closer to the 1969 Charger.
Is this the 2011 Charger, if so it is Hot!

Is Chrysler going to reveal The Delta and Electric 500 cars at the Detroit Auto Show?

The Internet is a buzz with the rumors of a shared platform Chrysler/Lancia Delta to be unveiled at the Detroit International Auto show. Also the Small 500 and 500 Electric.
This would be great news for Chrysler if they can do so. With Ram winning the Motor Trend Truck of The Year, they should keep the good news coming.

Motor Trend Truck of the Year: 2010 Dodge Ram Heavy Duty

A heavy duty truck has won Motor Trend’s coveted Truck of the Year title -- an award the magazine has rarely given to a heavy duty truck that occupies a small niche of the market.

Dodge redesigned the Ram 1500 in 2009, adding a better driving experience and more amenities. For 2010, the heavy-duty Ram 2500 and 3500 models get the same treatment.

The award, however, reflects the changing way Americans view trucks. While pickups were common family vehicles before the recent recession, truck makers are increasingly focusing their efforts on industrial and commercial markets. The AP reports, “Motor Trend said it has refocused the prize this year to reward trucks with greater utility, as leisure truck buyers have largely deserted the market. The magazine said the new focus is reflected in the choice of finalists.”

The 2010 Dodge Ram Heavy Duty beat out the Ford F-150 SVT Raptor, a high-performance off-road truck built in limited quantities, as well as two vehicles aimed primarily at commercial buyers -- the Toyota Tundra 4.6-liter work truck and the Ford Transit Connect cargo van.....More

Chrysler has big plans for Ram truck brand

Chrysler Group LLC wants to make its new Ram truck brand as big, bold and profitable as the full-size pickups that are its cornerstone, and plans to do it by expanding into commercial vans and potentially big rigs.--...More

Chrysler plans for future Ram after Dakota

One future product idea that has survived the transition from bankrupt Chrysler to the new Chrysler Group LLC is a unibody pickup to replace the Dodge Dakota, which will be discontinued in 2011.---...More

Chrysler Group LLC will translate into dazzling stock market success

Fiat may get mileage from Chrysler after all

Maybe, just maybe, Fiat Group SpA's link with Chrysler Group LLC will translate into dazzling stock market success.

While some investment analysts think Chrysler is unsalvageable, and therefore of no use to Fiat, others are now taking the view that Chrysler is a turnaround story in the making, one that could lift the Italian auto makers' fortunes....More

Four Chrysler vehicles were named Top Safety Picks

Four Chrysler vehicles were named Top Safety Picks for 2010 by the Insurance Institute for Highway Safety while Toyota failed to place a single car or truck on the list. Chrysler also had more domestic models on the list than either Ford or General Motors.

Chrysler got the nod for the Avenger and Sebring sedans when equipped with optional Electronic Stability Control, the Dodge Journey and the Jeep Patriot with optional thorax side air bags.....More

Chrysler zeroes in on quality

Chrysler Group LLC's senior vice president in charge of quality told The Detroit News on Wednesday that changing the companys culture to collectively attack quality problems has been as difficult -- and essential-- as making better cars---...More

U.S. encouraged by Fiat plan for Chrysler

WASHINGTON (Reuters) - The U.S. government is encouraged by the turnaround plan for Chrysler presented by Fiat SpA (FIA.MI) but will not push for a quick offering of the automaker's shares, a senior official said.

"We see management with a huge sense of urgency. We see a huge dedication and commitment, working extremely hard," Ron Bloom, who heads the Obama administration's autos task force told Reuters on Tuesday. "It's an ambitious plan."

The U.S. Treasury directed and funded a restructuring of the No. 3 U.S. automaker in bankruptcy that gave operational control of Chrysler and an initial 20-percent stake to Fiat....More

Chrysler revamps electric program

Chrysler Group LLC is restructuring its electric program as it works to develop hybrids and electric vehicles for its own brands as well as for partner Fiat SpA---...More

Dodge, Jeep, Chrysler get makeover

Chrysler Group LLC wants to hit the restart button on its entire lineup, refreshing, redesigning or replacing every car and truck, swapping out engines and creating vehicles people want. By 2012, Chrysler will have overhauled or replaced its entire lineup---...More

Marchionne: Man with the plan to rescue Chrysler

CEO to unveil his 5-year strategy Wednesday

From the dark rumpled sweaters he wears most days to his modest, fourth-floor command post at the Chrysler Tech Center in Auburn Hills, Sergio Marchionne has said that he is intent on debunking the "Great Man" theory of leadership.
"At Fiat, we have created a culture where everyone is expected to lead," he wrote last December in the Harvard Business Review....More