Hyundai has reportedly proposed plans to enter the pick-up market in the US by way of a partnership with Chrysler Group LLC.
Reuters, citing unnamed sources familiar with this matter, said a proposal made by Hyundai to Chrysler earlier in 2010 involved Chrysler building a pick-up for Hyundai, based on the Ram pick-up platform.
Chrysler's chief executive officer Sergio Marchionne turned down Hyundai's initial proposal, the report said, citing its sources. He had said that Chrysler needed to focus on its turnaround plans under Fiat.
According to the sources, Hyundai continues to be interested in the pick-up market in the country, and could come back to Chrysler to explore options. These discussions at Hyundai, however, are still in the preliminary stage.Automotive World - US: Hyundai eyes pick-up tie-up with Chrysler - report
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