Wednesday, February 17, 2010
Chrysler Helps Alfa Romeo Return To America
Sergio Marchionne, Chrysler Group LLC chief executive, gave his clearest indication yet yesterday that the Alfa Romeo brand may make a return to the North American market as the Detroit automaker continues to look for ways to integrate its new partner, Fiat SpA.
The bulk of Chrysler's sales in Canada still stem from its trucks and minivans. But the automaker is hoping to add some sex appeal to its car offerings with Fiat products in the years ahead, including the introduction of the Fiat 500 in showrooms later this year....More
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