Chrysler-Fiat CEO Sergio Marchionne's vision is to remake Alfa Romeo into a true luxury brand, like BMW, with a lineup of models ranging from high-end compacts to sport-utility vehicles to sports cars.Fiat takes Alfa Romeo for a U.S. test drive
Showing posts with label Alfa Romeo. Show all posts
Showing posts with label Alfa Romeo. Show all posts
Monday, April 18, 2011
Tuesday, November 9, 2010
Chrysler may build SUVs for Fiat, Alfa Romeo and Maserati

Chrysler Group LLC's all-new Jeep Grand Cherokee is so popular that it may spawn Detroit-built versions for the automaker's Italian partner, Fiat SpA.
Sergio Marchionne, CEO of both companies, said Monday that the Jefferson North Assembly Plant would be the only factory to build versions of the SUV for as many as four brands: Chrysler, Dodge, Alfa Romeo and Maserati....More
Wednesday, February 17, 2010
Chrysler Helps Alfa Romeo Return To America

Sergio Marchionne, Chrysler Group LLC chief executive, gave his clearest indication yet yesterday that the Alfa Romeo brand may make a return to the North American market as the Detroit automaker continues to look for ways to integrate its new partner, Fiat SpA.
The bulk of Chrysler's sales in Canada still stem from its trucks and minivans. But the automaker is hoping to add some sex appeal to its car offerings with Fiat products in the years ahead, including the introduction of the Fiat 500 in showrooms later this year....More
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