Wednesday, February 16, 2011

New Ram targets younger buyers

Chrysler Group LLC has added an entry-level Ram 1500 light-duty pickup to its lineup.
Code-named Adventurer, the as-yet-unnamed Ram is aimed at first-time pickup owners and seeks to entice younger buyers with the performance of a 390-horsepower Hemi V-8 engine at a reasonable price and money left over to spend on Mopar accessories to customize it.From The Detroit News:

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