Tuesday, February 8, 2011

Two-Minute Ad Delivers Huge Post-Super Bowl Traffic Hike for Chrysler on Edmunds.com

Highlighting the surge in traffic on Edmunds.com was Chrysler, who made a big bet with its two minute "Imported From Detroit" ad that aired during the third quarter. Traffic for the Chrysler brand overall shot up 267% on Edmunds.com in the hours after the commercial aired, including a 1619% spike for the Chrysler 200...More

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